Microsoft telling Apple fans it's #timetoswitch with iPhone buyback program

Microsoft is withal aimlessly running around guns blazing while the company works towards securing the deal with Nokia. To provide an incentive for consumers to motion to Windows Phone from other platforms, Forbes reports Microsoft is looking to launch a buyback programme with a minimum pay out of $200 for the iPhone 4 and 5.

The #timetoswitch program will reportedly be held in select Microsoft retail stores across the Usa and Canada and will commence this Fri. The inside source at Microsoft reveals the company will be providing $200 in-store credit for iPhones with the aim for customers to then switch over and pick up a Windows Phone. The stores are already running a like campaign for the iPad and Surface.

The timing is in line with the launch of the new iPhone 5S and iPhone 5C, with attempts to draw some of the momentum away from Apple before consumers find themselves locked in new contracts. Nonetheless, missing the new purchases, Microsoft is also looking at iPhone 4 and 5 owners who are reaching the ends of their plans with operators and who are perchance looking at alternatives.

Of course, Apple tree simply historic by selling a record breaking 9 meg new iPhone'southward final weekend, so the phrase "too little, too late" may utilise here.

Nokia Lumia 520 - the most popular Windows Phone

Information technology's yet some other tactic the company to put its range of Windows Phones in front of consumers who wander into its brick and mortar stores. The Lumia 520 has been and is standing to sell like hotcakes, while the Lumia 920, 925 and Lumia 1020 are available for those with more premium tastes.

Note that its reported this program isn't strictly for Windows Phones, then if you lot happen to have a spare iPhone in the house that wont exist used in the future, be certain to accept it into the Microsoft Shop and see if you can get some credit.

Source: Forbes

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Source: https://www.windowscentral.com/microsoft-apple-its-timetoswitch-iphone-buyback-program

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