Windows Phone sales up 124% for Q4 2022 but still dwarfed by Android, iOS

Gartner has released their data for smartphone sales and market share for the fourth quarter in 2022 and while the data is non conclusive by itself, it does show general trends in where the market is heading.

For Microsoft and partners the moving-picture show is virtually certainly better than information technology was ane year agone, which is the good news. The bad news is the hill to climb to global relevancy is yet every bit massive as e'er, mostly due to the continued growth of Android (specifically Samsung) and iOS. Meanwhile BlackBerry (formerly RIM), is all the same bleeding heavily prior to its transition to BB10, showing a massive pass up in sales.

First, let's look at Windows Phone equally compared to the others. From Gartner:

"While Android grew 87.8 per centum in the 4th quarter of 2022, RIM declined 44.iv percent in the same period. Microsoft had a better fourth quarter, with its share growing 1.ii pct points, and its smartphone sales increasing 124.two per centum year-on-twelvemonth."

That growth of 1.ii% brings Windows Phone smartphone sales up to 3% globally or roughly 6M units (versus 1.viii% this fourth dimension terminal year). At a 124% increment, that makes Windows Phone the fastest growing OS in terms of device sales when compared to iOS (declined), Android (+87%) and BlackBerry (-44%). That is quite impressive because worldwide smartphone sales were down 1.7% for 2022.

Breaking information technology downwardly past industry nosotros tin can see companies like Nokia are notwithstanding losing ground dipping to xix.one% (from 23.viii%) and even poor HTC is dejected at 1.8% (from ii.4% one year earlier). The big winner is Samsung (up 85% at 23% market share) and surprisingly Huawei, who is now the #3 smartphone vendor is the earth (meet, we told you to proceed an eye on the contempo Windows Phone partner).

Blackberry got clobbered in 2022, pushing 34M units versus 52M the yr prior. As an Bone, BlackBerry dropped from eight.viii% in 2022 to merely three% in 2022 in the fourth quarter. That'due south due to the fact that their BB7 Os was put out to pasture and the market was forced to await for BB10. In that sense, BlackBerry is no different than where Microsoft was during the Windows Mobile/Windows Phone transition and such a decline is expected.

What is articulate from these numbers is BlackBerry has a hole to dig themselves out of while Microsoft, with 124% growth, may finally be taking off. Of course that assumes that Microsoft's growth continues and that Q4 wasn't a "bleep"—that's a big "if" considering to be honest Windows Telephone has not shown itself to be a market place leader so far.

What about that boxing for 3rd in terms of OEMs? Anshul Gupta, principal research analyst at Gartner, has this to say on the matter:

"There is no manufacturer that tin can firmly lay claim to the No. 3 spot in global smartphone sales".

Indeed the same could be said virtually OS where BlackBerry is even so ahead of Windows Telephone (3.five% vs 3%). Past all accounts Microsoft should take locked up that position in 2022 while RIM was nose-diving. Instead, they now have a competitor who is only limping but recovering—that's dangerous.

Perhaps more chiefly, no thing how well Windows Telephone does, Samsung with Android is about impossible to catch. In fact, Samsung dominates Android with a massive 42% of that Bone's sales where their next competitor is only at 6%. Clearly Samsung is a juggernaut.

Will Windows Telephone continue its growth? Will Nokia brand a return in sales with its Mobile Globe Congress announcements? It'south a tough call but at least things are positive—information technology'south just a question if it volition remain so and if information technology's enough.

Source: Gartner

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Source: https://www.windowscentral.com/windows-phone-sales-up-124-percent

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